Google AdWords Tests Percentages Instead Of Stars For Reviews

Peter Lavelle from Pure FX informed Search Engine Land that Google AdWords is testing showing percentages instead of X out of five stars for the AdWords reviews extension.

So in this example, when he searched for [foreign exchange] in Google UK, he saw a 94% positive rating for purefx.co.uk instead of it showing 4.5 stars or something like that. Here is a photo he shared showing this new reviews extension format: